132 pages over 26 sprints · v3 · 2026-05-18

12-month build sequence

2 pages per week × Rushan (1 EN + 1 ES) through the 6-skill chain. Quality nodes ship first (Sprints 1-6), then Tier-2 (7-18), then Tier-3 + PT-BR (19-26).

Year at a glance

May
12
June
3456
July
78910
August
11121314
September
15161718
October
19202122
Nov-Apr
23242526

Tier-1 quality nodes (21 pages, Sprints 1-6) Tier-2 supporting (~40 pages, Sprints 7-18) Tier-3 + PT-BR (~46 pages, Sprints 19-26)

Sprint-by-sprint detail (first 12 weeks)

1
Wk 1 · May 19-23
T1
/use-cases/quality-control/ EN
/es/casos-uso/control-de-calidad/ ES
/use-cases/replace-excel/ EN
/es/casos-uso/reemplazar-excel/ ES
CRM-validated #1 BOFU pair
Excel + Quality positioning ships first because CRM evidence says these two themes drive most of the buying signal. Pair with Sprint 1 newsletter signup module deployment.
€229K Year-1 projected
2
Wk 2 · May 26-30
T1
/alternatives/compusense/ EN
/es/alternativas/compusense/ ES
/compare/sensesbit-vs-compusense/ EN
/es/comparar/sensesbit-vs-compusense/ ES
Compusense BOFU layer
Battle card already authored by Isidro. 5 CRM sales mentions confirm real evaluations. Pairs with Excel comparison in Sprint 3.
€314K Year-1 projected
3
Wk 3 · Jun 2-6
T1
/compare/sensesbit-vs-excel/ EN
/es/comparar/sensesbit-vs-excel/ ES
/solutions/food-and-beverage/ EN
/es/soluciones/alimentos-bebidas/ ES
Excel comparison + F&B hub
Excel-vs-Sensesbit comparison (CRM-flagged as needed). F&B primary vertical hub launches as the spoke target for verticals shipping in Sprints 4-12.
€144K Year-1 projected
4
Wk 4 · Jun 9-13
T1
/solutions/higher-education-academic/ EN
/es/soluciones/universidad-investigacion/ ES
/methodology/penalty-analysis/ EN
/es/methodology/penalty-analysis/ ES
Academic vertical + Penalty Analysis
Academic = 41.5% close rate, the discovery of the May-18 CRM mining. Penalty Analysis = Sensesbit P0 unique strength (Snippet #19).
€111K Year-1 projected
5
Wk 5 · Jun 16-20
T1
/methodology/triangle-test/ BIL
/methodology/qda/ EN
/solutions/wine-spirits/ EN
/es/soluciones/vino-bebidas-alcoholicas/ ES
Methodology foundation + Wine (16 customers)
Triangle test + QDA = the two highest-volume methodology pages. Wine vertical = #2 paying CRM vertical after academic.
€80K Year-1 projected
6
Wk 6 · Jun 23-27
T1
/glossary/ EN
/es/glosario-sensorial/ ES
/methodology/hedonic-scale/ EN
/methodology/cata/ EN
Glossary (AI Search moat) + consumer methods
Glossary unlocks AI Search citation moat. Snippet #000 P0 (Sensesbit IP) feeds ES side. Quarter-1 wrap-up sprint — 21 quality nodes complete.
€36K Year-1 projected (but compounds heavily — Year 2 mult 3.5x)
7-8
Jul 7-18
T2
/guide/sensory-panel-selection/ + ES twin
/guide/sensory-panel-training/ + ES twin
/guide/build-sensory-panel/ + ES twin
/solutions/ready-meals/ + 2 ES regional
/solutions/craft-brewing/
Panel management cluster + Ready Meals
Operational guides for panel-builder buyer + Ready Meals vertical (biggest untapped per CRM, 127 companies).
9-10
Jul 21-Aug 1
T2
/sensory-ai/ + ES twin
/solutions/coffee/ + /es/cafe/
/es/soluciones/pescados-mariscos/
/es/metodologia/quality-index-method-pescado/
/solutions/seafood-sensory-analysis/ (EN)
AI hub + Sea Food (Galicia 35% close)
AI feature page (not headline positioning). Sea Food via Galicia QIM specialty + Spain canonical.
11-13
Aug 4-22
T2
/solutions/cosmetics/ + ES (conversion-mystery investigation Q21)
/tools/sensory-roi-calculator/
/solutions/food-retail-private-label/ + ES
/team/maruxa-quiroga/ + /team/scientific-advisory-board/
/standards/iso-8586 + iso-4120 + ES iso-overview
Tools + ISO + Team + Retail (16% close)
Lead-magnet tool, ISO authority layer, E-E-A-T author pages, private-label retail vertical.
14-18
Aug 25-Sep 26
T2
/integrations/ + /lims/ + /qualtrics/ + /excel-import/
/solutions/ingredients-additives/ + /flavor-fragrance-houses/
/solutions/water-soft-drinks/, /frozen-foods/
/solutions/pharma/ (UK/NL hypothesis test)
Integrations + B2B supplier verticals + Pharma test
Integration hub for sales enablement. B2B supplier vertical (Ingredients/F&F). Pharma hypothesis launch for UK/NL Immoral coordination.
18-21
Sep 22-Oct 17
PT-BR
/pt-br/casos-uso/substituir-excel/
/pt-br/casos-uso/controle-qualidade/
/pt-br/solucoes/alimentos-bebidas/
/pt-br/alternativas/compusense/
/pt-br/glossario-sensorial/
Brazil PT-BR launch
7 PT-BR pages serving the 1,520 Brazil contacts in CRM. €8K translation budget request resolves in Q16.
€45.5K Year-1 projected
19-26
Oct-Apr 2027
T3
Demoted competitor pages (EyeQuestion, RedJade, DraughtLab)
Long-tail methodology spokes (Spectrum, JAR, Preference)
Long-tail verticals (Snacks, Supplements, Nuts, Cereals, Tea)
Calculators (sample-size, triangle-test-power)
XD methodology (sample coding, randomization)
ISO 8589 + ISO 5492 (depth standards)
Depth layer + long-tail
Tier-3 fills the long-tail. Verticals with 0 customers but contact volume (cosmetics, snacks) get pages. Depth standards pages anchor entity graph.

Monthly review KPI dashboard structure

First Wednesday of every month. Aditya + Laia + Maruxa. Looker Studio dashboard renders these. Each KPI has a Month-3 / Month-6 / Month-12 target — listed below.

€450K
Year-1 SEO ARR floor
30% of €1.5M target. Realistic floor at 50% page-rank achievement. Ceiling €1.47M.
720 SQLs
12-month SEO SQL target
Tracked via v_hs_attribution_per_page. Month-3: 50 cumulative. Month-6: 200. Month-12: 720.
15-20%
Inbound page conversion (warm)
CRM-validated. Homepage 15.8%, blog 20%, partner-routed 29.2%.
2 / wk
Sprint cadence
1 EN + 1 ES per week via Rushan + 6-skill chain. Schema-validate before publish.
5K subs
Newsletter list (M12)
"Mastering Sensory Analysis" monthly. M6: 1K. M12: 5K. ≥40% open rate sustained.
2/mo
DR50+ refdomains
Kamal-owned. Partnership channel (DOCa Rioja, AEPAS, E3Sensory, Sensometric). 5+ by Day 70.
30%
AI Search citation rate (M12)
10 queries × 5 engines (ChatGPT, Perplexity, Gemini, Google AI, Claude). From 0% → 30%.
100%
Schema validation pass
4-layer schema pipeline pre-publish. bin/schema-validate.

Roadmap completeness check (gap closure)

Eight artifacts a complete 12-month SEO roadmap needs. Status before / after today.

✓ DONE TODAY

132-page Koray topical architecture

47-attribute graph, 7 seed cores + 8 outer ring, 21 quality nodes, 17 explicit rejects.

  • strategy/data/topical-map-koray-v2.md
  • 15 cluster IDs (D, DA, CP, PM, XD, ST, AI, IV, UC, VS, ISO, GL, IN, TL, SP)
✓ DONE TODAY

Per-page revenue projections

73 revenue-modelled pages, per-vertical close rates (academic 41.5%, sea food 35%, retail 16%, baseline 14%), per-language ACVs, M6/M12 targets.

  • strategy/data/revenue-model.csv v3
  • strategy/data/revenue-model-README.md
✓ DONE TODAY

CRM-validated ICP + vertical priorities

10,165 HubSpot contacts mined. Quality Director persona replaces Sensory Scientist. 3 untapped verticals (Academic, Ready Meals, Sea Food) discovered.

  • strategy/data/master-source-intel.md
  • strategy/data/untapped-verticals-discovery.md
✓ DONE TODAY

Attribution fix + tracking spec

95% OFFLINE attribution gap diagnosed. BigQuery view rebuilds proper channel attribution. 6 going-forward actions specified for Laia + Joel.

  • strategy/data/tracking-fix-recommendations.md
  • BQ view: v_hs_contacts_attribution_fixed
✓ DONE TODAY

26-sprint build sequence

Per-sprint page assignments with quality nodes Sprints 1-6, T2 Sprints 7-18, T3 + PT-BR Sprints 19-26. Visualized above.

  • Section on this page
  • Sprint metadata in pages-data.json
→ SPRINT 1 KICKOFF

Sprint 1 page brief (first deliverable)

Detailed brief for UC-002 /es/casos-uso/reemplazar-excel/ — the highest-CRM-evidence page. Owner: Rushan. Reviewer: Shiraz.

  • Pull from master-source-intel.md Part 7
  • Snippet #19 Penalty Analysis integration
  • Verbatim pain quotes from sales notes
→ SPRINT 1 KICKOFF

AEO citation tracking framework

10 buying queries × 5 engines (ChatGPT, Perplexity, Google AI Overview, Gemini, Claude). Monthly audit. Score Sensesbit mention rate + description accuracy.

  • To create: strategy/data/aeo-query-tracker.md next sprint
  • Compounding flywheel Lever 4
DEFERRED — Sprint 2-3

Newsletter content calendar (6 editions)

"Mastering Sensory Analysis" monthly. Each edition: 3 snippet methodologies + 1 customer outcome + 1 industry trend. First edition Month 2.

  • Module ships Sprint 1 (signup form + welcome sequence)
  • Calendar drafted Sprint 3
  • Q11 default: agency drafts, Laia + Maruxa review
DEFERRED — Sprint 4-6

Internal-link graph visualization

Already specified in topical-map-koray-v2.md Part J (10 linking rules). Visualization deferred to Sprint 4 when ≥10 quality-node pages live.

  • Spec exists, visualization TBD
  • Tool: D3 force-directed graph
DEFERRED — Sprint 6+

Partnership outreach playbook

Kamal-owned. Monthly cadence. Target 5+ DR50+ placements by Day 70. Partners: DOCa Rioja, AEPAS, TasteLab, E3Sensory, Sensometric.

  • Playbook drafted Sprint 4
  • First quarterly co-content Sprint 6
DEFERRED — Friday review

Open questions resolution (Q8, Q14, Q15)

This Friday's Sprint 1 review meeting: team roster (Q8), unclassified roles (Q14), deal-stage decoder (Q15) — especially the €1M-avg stage 3178946746 mystery.

  • Aditya prepares agenda
  • Laia + Maruxa attend
DEFERRED — Sprint 18+

Q21 cosmetic conversion investigation

238 cosmetic contacts in CRM, 0 customers. Interview 5 of them. Determine if product-fit gap or messaging mismatch. Skip cosmetic pages until resolved.

  • Marisol + Veronica conduct calls
  • Aditya synthesizes findings