v3 · 2026-05-18 · 132 pages · €1.5M ARR target
SEO + Content Strategy · 2026-05-18 · Locked for Sprint 1

From €280K ARR to €1.5M ARR via a 132-page topical authority architecture

The complete keyword + content strategy for Sensesbit. Koray Tuğberk Gübür semantic SEO methodology × Sam Dunning BOFU-first × IBM Think editorial layer, validated by 10,165 HubSpot CRM contacts and 1,718 sales-note pain quotes. Targets 720 SEO-attributed SQLs in 12 months — 30% of the €1.5M ARR plan.

Explore the IA tree → See all 73 revenue-modelled pages 26-sprint roadmap
132
Total pages
100 Koray + 25 CRM-discovered + 7 PT-BR
€1.47M
Year-1 ceiling ARR
Realistic floor €740K · Plan target €450K
21
Quality nodes (T1)
Best-on-internet budget · Sprints 1-6
15
Koray clusters
7 seed cores + 8 outer ring
4
Languages
EN + ES-Spain + ES-LATAM + PT-BR
26
Sprints / 12 months
2 pages per week × Rushan + es-editor

Explore the strategy

Four views of the same architecture. Each one for a different conversation: visual structure, scannable list, sprint timing, and the why.

🌳
IA Tree
Interactive D3 hierarchy of the full 132-page architecture. Color-coded by Koray cluster. Click any node for cluster ID, tier, language, revenue projection.
132 nodes · D3 hierarchy · pan/zoom
📋
Pages table
All 73 revenue-modelled pages with cluster ID, language, tier, monthly visits, MQLs, Year-1 revenue. Sortable + filterable for sprint planning.
73 rows · CSV export-ready · sortable
🗓️
26-sprint roadmap
Week-by-week build sequence from Sprint 1 (Monday) through Sprint 26 (Year-1). Quality nodes ship first, then T2, then T3 + PT-BR. With gap-closure checklist.
26 sprints · 12 months · per-sprint pages
🎯
Strategy summary
The 7 CRM findings that reshape the plan. Delta log showing what changed from prior strategy. Open questions for Laia + Maruxa + Aditya.
Below ↓

The 7 findings that reshape the strategy

CRM mining (10,165 contacts + 1,718 sales notes + 962 meeting transcripts + 629 deals) produced findings that the original April-2026 ICP and keyword map didn't capture. Each finding triggered a specific change in the topical architecture.

Finding 1
Quality Director is the buyer, not Sensory Scientist
1,500+ CRM contacts in "responsable de calidad / quality manager / control de calidad" titles. Sensory-titled contacts: negligible. Every Tier-1 H1 rewrites — quality control is the positioning, not sensory analysis.
Finding 2
Excel is the real competitor
20 Excel mentions in 2,052 sales engagements vs 5 Compusense, 9 FIZZ, 0 EyeQuestion/RedJade/DraughtLab. Replace-Excel page promoted to T1. EyeQuestion/RedJade/DraughtLab alternatives demoted to T3.
Finding 3
Academic vertical is gold — 41.5% close rate
30 customers across Higher Ed (22) + Research (8) from 93 companies. Combined 32.3% close rate — highest of any vertical. Original ICP said "Dr. Elena Voss P3, small TAM." CRM says P1.
Finding 4
Brazil is the #2 country, currently unmapped
1,520 contacts (15% of base, larger than Mexico). Zero PT-BR content today. Added 7-page PT-BR addendum to architecture: Sprint 18+.
Finding 5
Inbound converts at 15-29%, not the assumed 6-12%
Homepage 15.8%. Blog 20%. Partner-routed 29.2%. Revenue model upside: Year-1 SEO ARR projects €1.47M ceiling vs the €450K conservative plan — 3.3× headroom.
Finding 6
Ready Meals is the biggest untapped vertical
127 companies, 483 contacts, 7 customers. 8-country LATAM-leaning spread (Mexico 12, Colombia 6, Ecuador 5, Brazil 4, Chile 3). Zero pages in prior keyword map.
Finding 7
Sea Food (Spain) is a hidden 35% close-rate play
7 customers / 20 companies, 17 in Spain. Galicia network (Maruxa + Laia in Lugo) explains it. QIM methodology spoke + Spanish-canonical page added.

The 15 clusters (Koray's 7 seed cores + outer ring)

Every page in the architecture belongs to exactly one cluster. Internal links flow hub → spoke → node within each cluster, then cross-cluster from vertical pages to methodology spokes.

D
Discriminative methods
7 pages
DA
Descriptive analysis
8 pages
CP
Consumer panel
8 pages
PM
Panel management
10 pages
XD
Experimental design
4 pages
ST
Statistics (Penalty Analysis P0)
5 pages
AI
Sensory AI (moat)
5 pages
IV
Industry vertical
30 pages
UC
Use case (JTBD)
8 pages
VS
vs-pages / alternatives
10 pages
ISO
ISO standards
6 pages
GL
Glossary (AI Search moat)
5 pages
IN
Integrations
5 pages
TL
Tools / calculators
3 pages
SP
Source pages (E-E-A-T)
5 pages

What changed today vs the April plan

Eleven specific reframes from CRM data + Koray application + DataForSEO validation. Every change is evidence-backed.

DimensionApril-2026 planMay-18 (locked)Why
Primary buyerR&D Sensory ScientistQuality Director / Manager / CoordinatorCRM: 1,500+ quality titles vs 0 sensory
Primary competitorCompusense + EyeQuestion + RedJade + DraughtLabExcel (T1) + Compusense (T1) + FIZZ (T2)20 Excel mentions vs 0 EyeQuestion/RedJade/DraughtLab in CRM
Tier-1 vs-pages5 competitor alternatives pagesCompusense + Excel (others demoted T3)Zero CRM signal on demoted competitors
Academic verticalP3 "small TAM"P1 — 41.5% close rate, 30 customersHighest close rate of any vertical
Geo coverageEN + ES (Spain + LATAM)EN + ES + PT-BR (Brazil added)1,520 Brazil contacts (15% of CRM)
Vertical pages7 verticals (F&B, brewery, wine, cosmetics, pharma, research)15 verticals (+ Ready Meals, Sea Food, Academic, Ingredients, Retail, etc.)CRM industry distribution analysis
Total architecture~70 keywords on map132 pages (100 Koray + 25 CRM-discovered + 7 PT-BR)Full Koray topical authority play
Conversion model6-12% close baseline12-42% per-vertical (academic 41.5%, seafood 35%)CRM-validated per-vertical close rates
AI positioning"AI-powered" as headlineAI as feature mention onlyCRM: 6 AI mentions / 2,052 engagements = 0.3%
Year-1 SEO ARR~€450K (30% of €1.5M)€740K floor / €1.47M ceilingRevenue-model v3 with CRM close rates
Newsletter / partnership / AEOListed but not committedAll 4 flywheel levers lockedQ11/Q12 resolved via CRM evidence

Open questions before Sprint 1 wraps

14 questions surfaced today. None block Sprint 1 (starts Monday with UC-001 + UC-002). Q8 + Q14 + Q15 resolve Friday in review meeting.

By this Friday (Sprint 1 review)

  • Q8 — Confirm 8-person team roster (Maruxa + Laia + Isidro + Marisol + Xose Lois + 3 unclassified)
  • Q14 — Role classification for Aroa, Pablo, Veronica, Xavier
  • Q15 — Deal stage decoder (esp. the 20-deal €1M-avg stage)
  • Q21 — Cosmetic 0-customer mystery: interview 5 of 238 contacts

By Sprint 4 (Month 1 close)

  • Q9 — Toggle HubSpot crm.objects.emails.read scope
  • Q11 — Newsletter ownership (default: agency drafts)
  • Q13 — PT-BR strategy + €8K translation budget
  • Q16 — PT-BR launch timing (recommend Sprint 18)
  • Q22 — Academic vertical priority — bump to Sprint 4?

By Sprint 8 (Quarter 1 close)

  • Q10 — Pharma timing (UK/NL Year 1 vs ES/LATAM Year 2)
  • Q17 — URL structure: separate /methodology/, /use-cases/, /blog/ prefixes
  • Q18 — English glossary scope (translate ES Snippet #000)
  • Q20 — Scientific advisory board public listing
  • Q23 — Galicia seafood partnership (Anfaco-Cecopesca?)
  • Q24 — Food Retail private-label dedicated page
  • Q25 — LATAM regional twin URL strategy

The 14 supporting documents

This preview visualizes the strategy. The detailed work lives in 14 files inside the agency project repo.

Strategy documents
  • strategy/CONTENT-STRATEGY-FINAL-2026-05-18.md
  • strategy/SEO-TOPICAL-ROADMAP-2026-05-18.md
  • strategy/keyword-map.md (v3)
  • strategy/cluster-architecture.md
  • strategy/ibm-blueprint.md
  • strategy/COMPOUNDING-FLYWHEEL.md
Data / discovery
  • strategy/data/topical-map-koray-v2.md
  • strategy/data/master-source-intel.md
  • strategy/data/untapped-verticals-discovery.md
  • strategy/data/tracking-fix-recommendations.md
  • strategy/data/revenue-model.csv (v3)
  • strategy/data/paid-seo-keyword-overlap.csv
  • strategy/data/keyword-universe-clean.csv
Execution tools
  • knowledge/sensory-snippets/ (30 P0/P1/P2 snippets)
  • .claude/skills/sensesbit-{writer,es-editor,editor,validator,researcher,schema}/
  • agency/scripts/hubspot/ingest.py + configs
  • agency/sops/hubspot-crm-ingestion.md